Mass Communication

20010523


What are the main events?

Medium Change to Life

Paper Mail personal remote

Newspaper audience

Phonograph audio recording; audience

Telegraph speed

Radio speed; audio; audience

Telephone speed; audio; personal remote

Television video; audience

Cassette Tapes home recording

Cable TV clarity; variety

Video Cassettes choice

Audio CD clarity; ease of use

Wireless portability

Internet interactivity

Handler manipulation


What does interactivity make possible?

Old Way New Way and Tools

Call to request service Invoke a service

Customer interface builder

Visit store, Forecast demand Event driven manufacture and distribution

Virtual commodity network

Go to an expert for advice Knowledge acquisition and retrieval

Pay for advice, rebate on feedback

Converse for business or pleasure Chat in a room or on a personal line

Get connected service

Phone alarm fire and security Cable alarm fire and security

House connection

Manipulate an appliance Command an appliance

Inspect property Monitor property

FAX Mail document

Attend school Independently paced course

Teacher sponge

 

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